Integrity Moments

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The Perils of Inequality-Part II

Tim Weinhold, Director of Faith and Business for Eventide Funds, recently wrote about the growing disparity between the rich and the poor. Not only has the world’s wealth become concentrated to just a few individuals, the middle class’ net worth has declined 25% from 1983 to 2013, during record economic growth and corporate profits. Weinhold’s research points to the 1980s [...]

September 30th, 2016|Tags: , , |Comments Off on The Perils of Inequality-Part II

The Perils of Inequality

Tim Weinhold, Director of Faith and Business for Eventide Funds, penned a well-researched article about the growing disparity between the rich and the poor. He discovered that, The 62 wealthiest individuals now own as much as the bottom half of the world's population combined -- 3.6 billion people. And the top 1% now owns more than the remaining 99% combined. [...]

September 29th, 2016|Tags: , , |Comments Off on The Perils of Inequality

Wanamaker’s Wisdom

Prior to Philadelphia’s famous Wanamaker’s department store, prices were usually established by haggling with the shopkeeper. John Wanamaker, a department store legend in the early 1900s, had a philosophical problem with haggling so he invented a fixed price amount for price tags and the money-back guarantee. His problem with the practice of haggling flowed out of his spiritual roots. He [...]

September 28th, 2016|Tags: , , |Comments Off on Wanamaker’s Wisdom

Marketing Plan Questions-Question 7

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The final question is, “How do your customers buy your product or service?” For decades, Walmart dominated the retail market as a department store chain. Now Walmart is playing catch-up to Amazon as more and more customers are [...]

September 27th, 2016|Tags: , , |Comments Off on Marketing Plan Questions-Question 7

Marketing Plan Questions- Question 6

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The sixth question is, “Why should your customers buy your product or service?” Author, Simon Sinek, expanded our thinking with a Ted talk around the concept of “Starting with Why.” According to Simon, great marketing companies promote a [...]

September 26th, 2016|Tags: , , |Comments Off on Marketing Plan Questions- Question 6

Marketing Plan Questions- Question 5

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fifth question is, “Where are the best places to reach your customer?” Recently, Kathy and I toured a large new grocery store with a friend who sells consumer products. She taught us that she not only considers [...]

September 23rd, 2016|Tags: , , |Comments Off on Marketing Plan Questions- Question 5

Marketing Plan Questions- Question 4

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fourth question is, “When are your customers most likely to buy?” A company I’ve worked with knows that Mother’s Day is their biggest season. If they haven’t staffed up and developed new products far enough in advance, [...]

September 22nd, 2016|Tags: , , |Comments Off on Marketing Plan Questions- Question 4

Marketing Plan Questions-Question 3

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The third question is, “What do your prospective customers want?” During my banking career I watched as we constantly launched products to meet our needs with little concern about the customer’s desires. Then a new product was announced [...]

September 21st, 2016|Tags: , , |Comments Off on Marketing Plan Questions-Question 3

Marketing Plan Questions-Question 2

In my book, “Unconventional Business,” I offered up seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The second question is, “What are you selling?” My wife, Kathy, can be impatient with telemarketers. On a number of occasions, I’ve heard a telemarketer start with small talk when Kathy will stop them and ask, “What [...]

September 20th, 2016|Tags: , , |Comments Off on Marketing Plan Questions-Question 2

Marketing Plan Questions-Question 1

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The first question is, “Who are you trying to reach?” While coaching a young entrepreneur recently, I asked about his target market. This young man claimed he wanted to sell his service to anyone with money! The broadest [...]

September 19th, 2016|Tags: , , |Comments Off on Marketing Plan Questions-Question 1

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