Integrity Moments

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Marketing Plan Questions- Question 5

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fifth question is, “Where are the best places to reach your customer?” Recently, Kathy and I toured a large new grocery store with a friend who sells consumer products. She taught us that she not only considers [...]

September 23rd, 2016|Tags: , , |Comments Off on Marketing Plan Questions- Question 5

Marketing Plan Questions- Question 4

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fourth question is, “When are your customers most likely to buy?” A company I’ve worked with knows that Mother’s Day is their biggest season. If they haven’t staffed up and developed new products far enough in advance, [...]

September 22nd, 2016|Tags: , , |Comments Off on Marketing Plan Questions- Question 4

Marketing Plan Questions-Question 3

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The third question is, “What do your prospective customers want?” During my banking career I watched as we constantly launched products to meet our needs with little concern about the customer’s desires. Then a new product was announced [...]

September 21st, 2016|Tags: , , |Comments Off on Marketing Plan Questions-Question 3

Marketing Plan Questions-Question 2

In my book, “Unconventional Business,” I offered up seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The second question is, “What are you selling?” My wife, Kathy, can be impatient with telemarketers. On a number of occasions, I’ve heard a telemarketer start with small talk when Kathy will stop them and ask, “What [...]

September 20th, 2016|Tags: , , |Comments Off on Marketing Plan Questions-Question 2

Marketing Plan Questions-Question 1

In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The first question is, “Who are you trying to reach?” While coaching a young entrepreneur recently, I asked about his target market. This young man claimed he wanted to sell his service to anyone with money! The broadest [...]

September 19th, 2016|Tags: , , |Comments Off on Marketing Plan Questions-Question 1

Working Smarter, Not Harder?

It was 10:15 am before Brad realized the phone line to the building had been compromised, preventing incoming calls.  After assessing the situation, a technician simply unplugged the phone jack, waited 10 seconds, and re-connected it, correcting the problem. After the technician finished, Brad asked, “How much is the charge for this service call?”  “$100 the technician replied.” Outraged Brad [...]

September 16th, 2016|Tags: , , |Comments Off on Working Smarter, Not Harder?

Go Ahead, Fall Off

During Matt’s first attempt at paddle boarding, he struggled to keep his balance, fearful of falling. Then it happened; he fell head first off the board and into the lake! As Matt climbed back onto the board, he realized the anticipation of the fall was more agonizing than the fall itself. Just like in Matt’s paddle boarding experience, in our [...]

September 15th, 2016|Tags: , , |Comments Off on Go Ahead, Fall Off

Waiting on the Lord

Recently I met with a successful business leader who told me that one of the hardest things for him is to “wait on the Lord.” He was ready to move forward with the next stage of his career, but God wouldn’t release him yet. Driven business leaders often struggle with waiting patiently on God’s direction instead of charging forward on [...]

September 14th, 2016|Tags: , , |Comments Off on Waiting on the Lord

The Ministry of Reconciliation

As a child I usually tried to be a peacemaker and avoid conflict. After decades in business, however, I’ve come to accept that there will be differences of opinion and misunderstandings that can easily result in broken relationships. It’s easy for these relationships to remain unreconciled leaving a bitter root of resentment. But God desires us to be peacemakers and [...]

September 13th, 2016|Tags: , , |Comments Off on The Ministry of Reconciliation

A Self-Sacrificing Team

My daughter, Megan, recently led a Young Life team in Colorado. One of the campers had a dream of making it to the summit of the nearby mountain, but he was in a wheelchair with cerebral palsy. Working together with great pain and sacrifice, a dozen high school boys, carried this young man to the top of the mountain. As [...]

September 12th, 2016|Tags: , , |Comments Off on A Self-Sacrificing Team

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